The title sponsorship is a significant part of the IPL’s commercial revenue, half of which is shared equally by the franchises. A spokesperson from Patanjali told that the brand is yet to take a call but is considering Bid the IPL Title Sponsorship.
Earlier Vivo which had won its rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore. However, the BCCI and Vivo have now decided to suspend their partnership for the IPL 2020 sponsorship, after the Chinese ban in India.
— Asianet Newsable (@ANN_Newsable) August 10, 2020
And now the talks are that Baba Ramdev’s Patanjali Ayurvedic which has an estimated turnover of around Rs 10,500 crore is now being in “consideration” for making a bid for the title sponsorship of the upcoming Indian Premier League. So that Patanjali would get global recognition, the spokesperson Tijarawala from Patanjali said.
— Hindustan Times (@htTweets) August 10, 2020
Companies like jio, Amazon, Tata group, Dream11 and Byju’s are also in contention for the IPL 2020 sponsorship. The 13th edition of IPL will be scheduled from September 19, 2020 in the UAE because of the pandemic Coronavirus.
After the news broke out, Netizens on twitter had no control, but had a mixed response. Check out the tweets by here:
Patanjali apparently wants to sponsor IPL. Can Ramdev first pay back the ₹2,212 crores that PSU Banks wrote off in his company Ruchi Soya in Sept 2019?
In New India, public money is being misused by these cronies who are now super rich. #ModiNirbharBabas
— Srivatsa (@srivatsayb) August 10, 2020
#PatanjaliIPL please tell me its a joke
— Jamie Alter (@alter_jamie) August 10, 2020
— Ritviz Tweeps⚡🚴 (@eklauta_) August 10, 2020
— HARSH 🇮🇳 (@Nationalist1110) August 10, 2020
After Seeing #PatanjaliIPL Trending…
My Reaction – pic.twitter.com/O5p0LgWgIi
— Jethiyaa (@Lal_Jethiya) August 10, 2020
Meanwhile Award Ceremony…
— Tribhuvan Singh (@Livef0urLife) August 10, 2020
— Devesh Dolas (@captainmaymay) August 10, 2020
— Ashish Chowdhary (@Official_Aashu) August 10, 2020
Patanjali Ayurved had reported a revenue of Rs 8,329 crore in FY 2018-19. However, the group’s overall turnover was much higher.