Chennai is among the Indian cities with the most talented and skilled individuals.Though Bengaluru may be India’s startup hub,the Tamil capital has shown a considerable rise in the past couple of years.
Despite being an underrated region due to the modest background of entrepreneurs, the city is now proud for creating companies like Freshdesk, Indix, Flintobox, Shycart, Tendercuts, Bankbazaar etc.
One such startup is “Cover It Up”- a go-to brand for all your phone accessories and pop-culture inspired products.
Founded by a Chennai boy Ronak Sarda– Cover It Up has not only made inroads to Mumbai, Delhi and Bengaluru,but also to a few European cities as well.
While becoming famous usually involves doing something to make yourself famous.What this Chennai boy Ronak Sarda did extraordinary,will inspire you. Here is his story!
Who is he?
Ronak Sarda is a young entrepreneur with bachelor’s degree in business administration.He grew up watching his father making everything on his own. Being a movie buff, Ronak believed in his entrepreneurial skills and always thought of doing it himself one day.
The idea that changed his life!
When the smartphone market was steadily picking up steam in India during 2013-2014, Ronak felt that India is still in the budding stage in terms of merchandising.This held true especially in the phone accessories market where people are paying big bucks to protect their smartphones.
That birthday Gift
It was on his 21st birthday, Ronak’s dad gifted him Rs 21,000.He decided to invest the entire amount on buying phone covers from China. He then created a Facebook page and started selling phone covers. The idea was warmly welcomed and all the phone cases were sold in just 2 days.
He got offers from random people for a merger and came across many websites asking for his product. Realizing so much potential to play with,he planned to expand his business.
It’s the little things that make life big!
Started as a phone cover company, at the moment, Cover It Up makes pop- cultured inspired products such as unisex t-shirts, caps, hoodies, sweatshirt, AirPods cases, mugs,posters and sweatshirts.
In future, one might expect a clothing line and designer accessories to add on to the list.
What is Unique?
They have covers for almost every phone we could think of (Samsung, Huawei, xiaomi, OnePlus). The smart T-shirts don’t get dirty nor wet under water.How cool! All the products are reasonably priced keeping the trend and target audience in mind.
Setting Up A Benchmark
In 2014,the company was able to sell around 250-300 cases that jumped tremendously to 30,000 between 2017-2018.Further,it aims to sell 100,000 orders in 2019-2020 says the founder.
Today, Cover It Up has a dedicated team to handle the design and a team to create a sample of the product.
The company has partnered and signed deals with big names (to name a few) such as Marvel, FRIENDS, Harry Potter, Disney to Chennai Super Kings, Kaala,Darbar etc to put it on the global merchandise market.
Though Ronak started this as a hobby at a very young age, today with his vision, hard work and support, the company has grown into a full- fledged business hence proving “Age has nothing to do with success”.
Know any similar inspiring stories? Do share with us in the comments section below!