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Popular Matrimonial Site Removed Skin Tone Filters, After Facing Backlash From The Netizens

Popular Matrimonial Site Removed Skin Tone Filters, After Facing Backlash From The Netizens

As we see people all over the globe, raising their voice towards racial discrimination as it’s the most dysfunctional issues still prevailing in our lives. 

Lately, Popular Matrimonial Site Shaadi.Com faced a backlash from its users for having a skin tone filter for the matchmaking of the couples. Users were asked to select their skin tone from light to dusk and dark. 

Hatel Lakhani from Dallas, USA is a popular user of the site, complained about an online petition regarding the skin tone filter in the website, According to a report by BBC, The filter was removed as soon as the petition was filed.

Few of the other users also started questioning the website if they were promoting the racial discrimination and to which the Shaadi.Com has claimed that skin tone filter was a product of debris that they missed removing and it didn’t serve any purpose. 

Popular Matrimonial Site Removed Skin Tone Filters, After Facing Backlash From The Netizens

In the statement issued by the Shaadi.Com, a spokesperson told, “We didn’t know, how it was missed and we don’t ask our users to stare their color and provoke any kind of racial discrimination or colorism. We always take stand for the discrimination and we are glad that we were somehow managed to get rid of the filter”.

Also, another user, Meghan Nagpal, who was using the website to find a potential Indian origin partner started a discussion on her Facebook page, when she saw the complexion filter and it soon turned into a campaign. 

Meghan reported to BBC, “when I emailed the website regarding the skin tone, one among the representatives from the Shaadi.Com told me that it was necessary and was required filter by most parents”.

The Matrimonial Site is being criticized on social media for promoting racism, and netizens are calling it a move that is a step towards equality! 

Well, We’re all obsessed over the skin tones and it’s ingrained into our minds from the earliest. And this time, the issue was raised after the death of George Floyd due to racism. 

Brands are reexamining their policies that promote color discrimination and it’s good to see these steps are being taken.

Let us know what do you have to say about it? 

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Haniya Yashfeen

Written by Haniya Yashfeen

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